Telecommunication network 9mobile has hosted the Kano edition of The Hack, its networking and business mentorship programme for entrepreneurs desirous of scaling their businesses.
According to the company, the Kano edition titled “Beyond the Talk” was a granular attempt at simplifying essential business concepts for burgeoning entrepreneurs.
According to the Head of Regional Sales, North, Babangida Mukaddas, the event took the SMEs on a journey in customer loyalty and told them that while many of their strategies as business owners might focus on marketing, business continuity and the working capital of their businesses, one of the hardest things that they will not be able to do is to buy customer loyalty.
“Entrepreneurs must put a lot of processes in place to nurture customer loyalty, and at the heart of this is relationship selling which is one of the key things business owners must do to entrench customer loyalty”, he said.
He further explained that business owners must build trust between themselves and their customers because trust is essential for any successful relationship, including business relationships. He urged them to keep their promises and deliver on them continuously.
Another key pillar to building strong customer relationships, Mukaddas informed the SME owners, is excellent customer service. In addition, he tasked them to personalize their sales approach to each customer by learning about their individual needs and preferences, as no two customers are the same.
“Finally, entrepreneurs must be persistent because building strong customer relationships takes time. Don’t give up if you don’t make a sale right away. Keep working hard and building relationships, and eventually, you will start to see results”, he said.
