The managing director/CEO, Heirs Life Assurance (HLA), Niyi Onifade, cited the growing number of internet users as an opportunity to leverage technology for retail distribution of life insurance policies in the country.
Onifade, who stated this at the annual retreat of the Nigerian Insurers Association Life Offices Committee, recently, encouraged life insurance practitioners to embrace technological tools and automation to facilitate accessibility and enhance customer experience.
Onifade reiterated the power of the internet in today’s business world, whilst speaking on customer preferences, advocating for the creation of simple and understandable life insurance products, noting that, the attention span of the policyholders of today is short.
According to him, “The old-school physical distribution methods through brokers and agents is still relevant, but our process can be greatly enhanced digitally. Predictive and behavioural analytics could help serve customers with the relevant life insurance policies suited to their life stage even before they realise that they need life insurance.”
Concluding his presentation, Onifade charged the professionals to embrace an open-insurance, digital-led, insurance distribution and servicing system, highlighting the progress Heirs Life Assurance has made in digitally serving its retail customers which constitute about 70 per cent of its portfolio.
Heirs Life Assurance (HLA) is a specialist life insurance company offering simple, quick, accessible, and reliable life insurance, retirement, and children’s education protection plans.
