Sprite Zero Sugar has partnered Marvel Studios in a bid to excite its consumers nationwide.
Hence, the duo formed a global collaboration on a refreshing new campaign tagged: ‘Infinite Potential and Zero Limits‘ which features limited-edition packaging, new TV creative and a QR-activated AR and digital experience.
This, Sprite added, was to inspire and empower tomorrow’s creative talent to explore and patiently pursue their true gifts.
Speaking on this partnership, Marketing director, Coca-Cola Nigeria, Yusuf Murtala, explained that Sprite continues to embrace young creative talent and its collaboration with Marvel Studios helps add more depth to the diverse possibilities that the brand offers.
He said, “We showcase our diversity as a brand by fostering an enriching experience for movie enthusiasts in Nigeria. We will continue to deepen our engagement with our beloved consumers by delivering value on a premium scale while providing fun moments during life’s heated moments.”
With the release of Marvel Studios’ Black Panther sequel, ‘Wakanda Forever,’ Sprite Zero partnered Filmhouse on a West African Premiere of the highly anticipated movie which held in Lagos recently.
A notable curated experience for guests at the event was the 360 camera that helped capture the special moments of attendees, as part of the brand’s promise of continually creating memorable occasions for consumers.
Additionally, guests were brought to the ‘Throne Room,’ where they posed for fascinating pictures and paid respect to the fictional Wakanda monarchy. Always one to give back, Sprite Zero served up co-branded merchandise to guests as they engaged through the course of the event.
Recall that Sprite recently announced the launch of a new campaign, Sprite Limelight, which sought to bring to realisation, the purpose, and aspiration of youths and support them at the apex of their heat period by cooling them down through music.
The new music programme was part of Sprite’s new global brand narrative, Heat Happens, which positions the brand as the drink that helps the youth cool down in the face of everyday heated moments.
