CiA, Carbon Direct Initiative To Accelerate Africa’s Transition To Low-Carbon Pathway

A sustainability and ESG consultancy with global multi-stakeholder convening expertise, the CSR-in-Action, has entered into a strategic collaboration with a science-based carbon management firm, Carbon Direct Inc, to accelerate Africa’s transition to a low-carbon pathway.
The new collaboration, under a Memorandum of Understanding (MoU) will provide African businesses, investors, and governments with access to advanced carbon accounting, reporting, and risk management support, as well as tools in line with and beyond international frameworks such as the GRI, TCFD, and ISSB.
Importantly, it will extend beyond strategy to support practical implementation, helping organisations deploy emission-reducing technologies, secure climate finance, and build hands-on capacity in areas such as carbon capture, utilisation, and storage (CCUS).
The CSR-in-Action’s proven track record in governance and sustainability advocacy, spanning initiatives like Nigeria’s Community Engagement Standards, the Earth Women documentary (winner of the 2023 Global Impact Documentary Award), and its widely referenced CSR-in-Action Report on Sustainability Reporting, provides a strong foundation for this new chapter. Working closely with Carbon Direct strengthens its ability to deliver decarbonisation implementation support, carbon credit and offset advisory (such as flare gas recovery and mangrove restoration), and applied training programmes tailored to Africa’s energy and industrial sectors.
The Carbon Direct, globally recognised for developing science-driven carbon solutions, brings deep expertise in carbon removal, accounting, and industrial decarbonisation. “Our principles, tools, and practical experience put us in a unique position to help organisations make and manifest ambitious but actionable climate commitments,” said Dr. Julio Friedmann, Chief Scientist, Carbon Direct.
According to the Group chief executive of CSR-in-Action, Dr. ‘Bekeme Olowola, the strategic relationship addresses a critical need: “African businesses and governments don’t just need roadmaps, they need practical, financeable solutions, training and hands-on expertise, to implement them.

Through this collaboration, we are equipping stakeholders with the tools, knowledge, and access to experts required to deliver measurable decarbonisation outcomes, Olowola stated.

The new collaborative effort will open up access to Carbon Direct’s global expertise, enabling African organisations to align with regulatory expectations, pursue climate finance for challenging projects, and embed decarbonisation knowledge across their teams.