Achieving Strategic Organisational Goals: A Pathway To Success

Organisations worldwide strive to achieve strategic goals that drive growth, innovation, and sustainability.
In today’s dynamic business landscape, setting and attaining these objectives is crucial for maintaining competitiveness and relevance.
For the goals to have business merit, organisations must craft a strategic plan for choosing and meeting them. A company’s big picture strategy also includes organisational goals.
Organisational goals are very important as they a business grow and achieve compliance, and establish its big picture financial objectives. Organisations set specific goals to help measure their progress and determine the tasks that must be improved. Goals need to be specific, measurable, achievable, relevant and timely.
According to an entrepreneurship & business management expert, Dr Timi Olubiyi, today, businesses are faced with complex goals and strategies, coupled with different management and diverse employees from different background. In most cases, business strategies determine the success or failure of any business. The effective use of strategies helps to identify a path to achieving organizational mission and goals.
“It also helps identify and overcome barriers and obstacles in the way of successful implementation of organisational mission. However, efficiency is only possible if the strategies are aligned with the organisation’s mission.”
He noted that “in spite of the potency of strategy, the commitment of the top managers in mobilising workers and other resources towards the execution and implementation of the crafted strategy is paramount in determining the competitiveness of a company.
“Strategy implementation and execution is an action-oriented, ‘make-it-happen’ process involving people management, developing competencies and capabilities, budgeting, policy-making, motivating, culture-building and leadership. There are a number of companies with good strategies but unfortunately, they failed to institute structures, policies and necessary drives for the implementation of such strategies.”
He pointed out that “Nigeria boasts a very active, yet fragmented market. Consumer trends are constantly changing, while business partners and customers are often relegated to isolated pockets of the market. Therefore, it is necessary to acknowledge how opaque and challenging Nigeria’s market can be so that you can move forward with building a strategy that will help mitigate these challenges.”
For example, MTN Nigeria stated that “our strategic intent is to provide leading digital solutions for Nigeria’s progress, saying its products and services include a diverse range of voice, data, fintech, digital, enterprise, and wholesale services.
While Dangote Cement Plc said its approach is built on the premise that sustainability must be owned and practised at every level of our organisation, especially at the highest levels of institutional governance.
It added that “the 7-Sustainability Pillars are embedded in our corporate culture and guide our approach to building a prosperous and sustainable business. Our 7-Dangote Sustainability Pillars, collectively reflect the ethos behind ‘The Dangote Way.”
Benefits Of Achieving Strategic Goals
Enhanced Performance: Focused efforts lead to improved organisational performance and outcomes.
Increased Competitiveness: Achieving strategic goals positions organisations for sustained competitiveness.
Stakeholder Confidence: Success in meeting objectives boosts stakeholder trust and confidence.
Growth and Innovation: Strategic goal achievement often drives innovation and expansion.