An advertising agency, 7even Interactive, has committed to continue on its success trajectory of expanding the frontiers of creativity and innovation in all its marketing campaigns to advance the advertising industry’s growth further.
During a get-together marking the firm’s tenth anniversary at its office in Ikeja, Lagos, recently, the chief executive officer of 7even Interactive, Mr Taiwo Agboola, promised a more enjoyable future in the nation’s ad world.
“If the past ten years were about building, the next ten would be about elevating – more innovation, impact, and fearless creativity. We will continue to push ourselves to be better, to think differently, and to stay intentional about everything we do,” said Agboola.
Looking ahead, Agboola assured stakeholders that this milestone is just the beginning. The agency remains committed to redefining the advertising landscape and delivering impactful campaigns that drive meaningful connections between brands and consumers.
Reflecting on the agency’s journey, the CEO expressed deep gratitude for the disposition that has fueled 7even Interactive’s success. He said, “Ten years ago, we set out with a vision to be more than just another agency. We wanted to create work that doesn’t just win awards but wins hearts, changes perceptions, and inspires action. Today, we stand as a testament to what relentless passion and unwavering dedication can achieve.
“Sometimes, I must remind myself that we are just ten years old. We made projections that many thought were ambitious, some of which we have achieved and others have not. Thus, we still have a lot of work to do. From a modest start, we have grown into one of the country’s leading advertising agencies, but we still push the boundaries, knowing we still have much to accomplish.”
Agboola informed that central to the agency’s success is its unwavering commitment by its team of staff, clients, and the broader marketing communications industry and thanked them all for their contributions and support. “I am immensely grateful to our dedicated staff, our supportive clients, and an industry that has provided us with an enabling environment to thrive,” Agboola remarked. “To our clients, your challenging briefs and ambitious timelines have pushed us to deliver our best work. To our industry peers and regulators, your collaboration has been invaluable. We look forward to continued partnerships to further elevate the advertising industry.”
Founded in 2015 amidst economic challenges, 7even Interactive faced an uphill battle in establishing itself in an industry dominated by well-established players. The company disclosed that despite these obstacles, it survived and thrived, carving out a unique market space with an innovative advertising approach.
