Leading rice brand in Nigeria, Big Bull Rice, has explained the features of its recently introduced holographic seal on its packaging, a decision the company said has significantly bolstered the confidence of distributors nationwide.
The brand said the seal is not just a marker of authenticity but a critical step in maintaining the integrity of the brand in a market where counterfeiting poses a substantial challenge.
In a statement, the brand said, “With the Nigerian rice industry being highly competitive and susceptible to the distribution of substandard or counterfeit products, introducing this security feature has helped secure Big Bull Rice’s position as a trusted choice among distributors and consumers.
“The holographic seal is designed to be a visible assurance of quality, making it easier for distributors to verify the authenticity of each bag of rice before it reaches the market. This initiative ensures that only genuine Big Bull Rice products, known for their consistent quality and nutritional value, reach consumers. Distributors dealing directly with the product can now confidently assure retailers and end customers of the rice’s authenticity, reinforcing the brand’s reputation for quality.”
Chief marketing officer, TGI Group, Probal Bhattacharya, emphasised the significance of this feature. “Our distributors are the backbone of our business, and their trust in our products is invaluable. Launching the holographic seal on Big Bull Rice has been a significant step in ensuring authenticity and quality, and the response from our distributors across Nigeria has been incredibly encouraging. Their enthusiasm and positive feedback reaffirm our commitment to delivering the highest standards, strengthening our bond in bringing trusted, quality food products to Nigerian families.”
Executive director of TGI Group Deepanjan Roy, further highlighted the impact on the distribution network. “We understand the challenges that our distributors face in maintaining product integrity, especially in a market as dynamic as Nigeria. Our new holographic security feature is not just about protecting the Big Bull Rice brand but empowering our partners in the distribution chain. With this seal, they can continue confidently serving their customers, knowing they are offering an authentic and high-quality product,” he said.
