National Economy
Saturday, August 23, 2025
  • Home
  • News
    • International Business
  • Lead-In
    • Cover
    • Investigation
  • Economy
    • Nigerian Economy
    • Fiscal Policy
    • Energy
    • Agri Business
    • Transportation
    • Industry
    • Competition
    • Homes & Property
    • Insurance
    • Companies & Markets
      • Companies
      • Capital Market
  • Tech
  • States & Politics
  • Commentary
    • Analyst
    • Business Matters
    • All Angles Considered
    • ClickSend
  • Editorial
  • Data
  • Others
    • Opinion
    • Money Guide
    • Analysis
    • Growth
    • Sport Economy
No Result
View All Result
Read News
National Economy
  • Home
  • News
    • International Business
  • Lead-In
    • Cover
    • Investigation
  • Economy
    • Nigerian Economy
    • Fiscal Policy
    • Energy
    • Agri Business
    • Transportation
    • Industry
    • Competition
    • Homes & Property
    • Insurance
    • Companies & Markets
      • Companies
      • Capital Market
  • Tech
  • States & Politics
  • Commentary
    • Analyst
    • Business Matters
    • All Angles Considered
    • ClickSend
  • Editorial
  • Data
  • Others
    • Opinion
    • Money Guide
    • Analysis
    • Growth
    • Sport Economy
No Result
View All Result
National Economy
No Result
View All Result
Home News

BMA Closes Marketing Skills Gap With Industry-focused Training

by Royal Ibeh
8 months ago
in News
Reading Time: 2 mins read
BMA,Training
Share on FacebookShare on TwitterShare on Telegram

The Brand Management Academy (BMA) has provided practical, industry-driven training designed to equip both aspiring and practicing professionals with the skills necessary to excel in the dynamic marketing sector, in a strategic effort to bridge Nigeria’s marketing skills gap.
The academy, widely regarded as Nigeria’s hub for practical commercial and leadership capability development, celebrated a significant milestone over the weekend in Lagos as it graduated 90 students from its September 2024 cohort.
Speaking at the graduation ceremony, BMA’s founder and director, Abiodun Ajiborode, identified the lack of practical experience transfer as one of the key challenges facing Nigeria’s marketing industry. According to him, this knowledge gap has been exacerbated by the migration of skilled professionals and a lack of mentorship opportunities.
“One of the biggest gaps we identified when we started BMA was the absence of practical experience being passed on to younger generations. We noticed many talented professionals either migrating to other countries or choosing independent work, leaving a vacuum in the industry. As a result, young professionals struggled to navigate the marketing space with limited access to real-world knowledge,” Ajiborode remarked.
To address this, Ajiborode explained that, the academy developed an industry-relevant curriculum and assembled a team of top Nigerian experts to mentor students. “We designed our programs to meet industry demands, ensuring our graduates are equipped with the practical tools and guidance they need to excel. Today, their work speaks for itself in the marketplace,” he added.
Ajiborode also highlighted a key challenge in the sector: the mismatch between years of experience and knowledge levels. “We often find professionals with 5-10 years of experience lacking fundamental marketing knowledge. To solve this, we introduced a foundational marketing program that equips participants with essential skills before advancing to more complex courses,” he noted.
He emphasised the universal applicability of quality marketing education. “If you understand the right principles and processes, you can apply them anywhere. Our training, rooted in practicality and experience, ensures our graduates can compete with peers from globally renowned institutions like Harvard and Kellogg,” he added.

The CEO and executive director of the Advertising Regulatory Council of Nigeria (ARCON), Lekan Fadolapo, represented by head of corporate commumications, ARCON, Winnifred Akpan, underscored the graduates’ critical role in shaping the future of marketing. He highlighted the program’s impact on their understanding of brand storytelling, consumer behavior, and the evolving digital landscape.

Fadolapo reminded the graduates that branding extends beyond slogans, stating that, ‘branding is about creating meaning, fostering trust, and building relationships with audiences.’ He shared three pillars for branding success—accountability, authenticity, and empathy—while encouraging the graduates to seek ARCON certification to bolster their professional standing.

 

You May Like

PCN Seals 486 Pharmacies, Patent Medicine Stores In Niger

Federal, State, Local Govts Share Record N2.001trn As July Allocations

Tags: BMATraining
ShareTweetShare
Previous Post

AfDB, PMI Sign Partnership To Strengthen Capacity Building

Next Post

Safeguard Living Standards From Burden Of Inflation

ANOTHER GOOD READ

PCN Seals 486 Pharmacies, Patent Medicine Stores In Niger
News

PCN Seals 486 Pharmacies, Patent Medicine Stores In Niger

7 hours ago
Federal Gov’t Approves ₦142bn For Bus Terminals In 6 Geopolitical Zones
News

Federal, State, Local Govts Share Record N2.001trn As July Allocations

8 hours ago
Tourism: Gov Eno Orders Demolition Of Illegal Structures For New Projects
News

Hardship: Akwa Ibom Gov Lifts 476 Less-privileged With N239m Grants

8 hours ago
Boat Mishaps: Jamoh Advocates Standard On Inland Water Ways Usage
News

Boat Mishap: Response Team Confirms 4 Deaths, 41 Rescued

8 hours ago
WIMBIZ, CBN Advocate Strategic Policies To Advance Women In Leadership
News

WIMBIZ, CBN Advocate Strategic Policies To Advance Women In Leadership

1 day ago
Federal Gov’t Destroys 250 Containers Of Fake, Expired Drugs Nationwide
Business

Customs Seizes N905m Rolls Royce, Other Contrabands In Ogun

1 day ago
Next Post
Safeguard Living Standards From Burden Of Inflation

Safeguard Living Standards From Burden Of Inflation

Most Recent

Tackling The Rising Rent Crisis In Abuja: A Focus On Affordability And Sustainable Solutions

Tackling The Rising Rent Crisis In Abuja: A Focus On Affordability And Sustainable Solutions

August 22, 2025
PCN Seals 486 Pharmacies, Patent Medicine Stores In Niger

PCN Seals 486 Pharmacies, Patent Medicine Stores In Niger

August 22, 2025
Federal Gov’t Approves ₦142bn For Bus Terminals In 6 Geopolitical Zones

Federal, State, Local Govts Share Record N2.001trn As July Allocations

August 22, 2025
Visa: ‘It’s Tit-for-Tat’, Nigeria To Demand Social Media Disclosure From American Applicants

US Suspends Work Visas For Nigerian Truck Drivers, Others

August 22, 2025
Tourism: Gov Eno Orders Demolition Of Illegal Structures For New Projects

Hardship: Akwa Ibom Gov Lifts 476 Less-privileged With N239m Grants

August 22, 2025
Boat Mishaps: Jamoh Advocates Standard On Inland Water Ways Usage

Boat Mishap: Response Team Confirms 4 Deaths, 41 Rescued

August 22, 2025
Land Transport Policy Will Ensure Road Safety

Land Transport Policy Will Ensure Road Safety

August 21, 2025
FCT Minister Flags Off Karu Water Project, Vows Completion By June 2026

FCT Minister Flags Off Karu Water Project, Vows Completion By June 2026

August 21, 2025
Advertise with us

© 2024 | National Economy

No Result
View All Result
  • Home
  • News
    • International Business
  • Lead-In
    • Cover
    • Investigation
  • Economy
    • Nigerian Economy
    • Fiscal Policy
    • Energy
    • Agri Business
    • Transportation
    • Industry
    • Competition
    • Homes & Property
    • Insurance
    • Companies & Markets
      • Companies
      • Capital Market
  • Tech
  • States & Politics
  • Commentary
    • Analyst
    • Business Matters
    • All Angles Considered
    • ClickSend
  • Editorial
  • Data
  • Others
    • Opinion
    • Money Guide
    • Analysis
    • Growth
    • Sport Economy

© 2024 | National Economy