With school resumption on the minds of parents and children, Nigeria’s leading kids fruit drink, Capri-Sun, is ushering kids back to school with a new consumer promotion. The campaign tagged “Capri-Sun Back-to-School Promo” started on the 29th of August 2022 and is to run for a period of five weeks.
Through this promotion, Capri-Sun will be rewarding kids across Nigeria, as they have an opportunity to win free Edu-kit materials inside every carton of their favourite Capri-Sun 200ml carton that they purchase within the promo period. Every 200ml carton will contain two pencils, one sharpener, one plastic scissors and one eraser for school children as they return to their classrooms for the new academic session.
As part of the Capri-Sun Back-to-School Promo, the cartons have been designed to look more attractive and distinct from the regular Capri-Sun cartons. Children now have one more reason to enjoy their favourite fruit drink as they go back to school with learning, excitement, adventure & the taste of fun.
The promo is being amplified nationwide with an effective media campaign running on major regional and national television channels and radio stations in the country. It will also be simultaneously driven through print publications and engagements on digital platforms to connect with consumers.
Capri-Sun offers a convenient way to hydrate with a natural taste that appeals to kids.
CHI Limited’s marketing director, Mrs. Toyin Nnodi, stated that the Capri-Sun Back-to-School Promo is another unique platform to reward fun-loving kids with Edu-kit materials as they begin a new academic session.
“The Capri-Sun Back-to-School Promo is an opportunity to create excitement by rewarding children with Edu-kit cases for learning as they relish the delicious taste of fun in every carton of their favourite drink purchased within the promo period,” she said.
The Edu-kit case is available in the Capri-Sun Back-to-School 200ml cartons of 40 units and 16 units. Capri-Sun is available in Orange and Apple variants, and comes in 200ml and 100ml fun pouches. It can be purchased in all departmental stores, neighbourhood shops, open markets and supermarkets located across Nigeria.
