As consumers make their regular trips to the market, one change has caught their eye: a new holographic seal tape on Big Bull Rice. This innovative feature has sparked a wave of positive feedback from shoppers who are increasingly concerned about product authenticity and safety.
For consumers like Toyin Akinpelu, a mother deeply concerned about the influx of counterfeit products in the Nigerian market, this small detail makes a big difference. “I used to worry about the safety of the rice my family consumes,” she explains. “With so many counterfeit products circulating, it was challenging to find a brand I could trust. The holographic seal tape on Big Bull Rice has completely put my worries to rest. It assures me that what I’m feeding my family is 100% authentic and safe.”
Retailers are also noting the impact of this innovation. James Nnamdi, a rice wholesaler, shares his experience: “Many of my customers have expressed concerns about whether they’re buying the genuine Big Bull Rice. The new holographic seal tape has been a game changer. It clears their doubts and provides a tangible guarantee of authenticity. It’s become a crucial factor in their purchasing decisions and has significantly reduced buyer remorse.”
For consumers navigating an increasingly complex market, this innovation provides peace of mind and a simple, effective solution to a pressing problem. The commitment of TGI Group to consumer safety is evident in their proactive measures, and the holographic seal tape on Big Bull Rice is a testament to their dedication to maintaining the highest standards of quality and transparency.
According to Probal Bhattacharya, Chief Marketing Officer, TGI Group, the positive feedback received about the holographic seal tape on Big Bull Rice showcases the importance of transparency in building consumer trust.
“Our goal is to make it as easy as possible for shoppers to verify the authenticity of our products, and we are glad consumers appreciate this move. This innovation is designed to provide our consumers with peace of mind and reinforce their confidence in our brand.” he stated.
Deepanjan Roy, Executive Director, TGI Group remarked, “We understand that in today’s market, trust is paramount. The holographic seal tape on Big Bull Rice represents our proactive stance against counterfeiting and our ongoing effort to uphold the highest standards of quality.”
For many consumers, the holographic seal on Big Bull Rice is much more than a piece of technology, it’s a symbol of security and a seal of assurance and significant advancement in the fight against counterfeiting.
Big Bull rice is Nigeria’s foremost parboiled rice. Big Bull is premium milled, stone free, with an excellent swelling index that retains the natural taste & texture of goodness from the Nigerian soil. An absolute cooking delight with the best texture, uniform size and shape; each grain is highly nutritious, rich in B-vitamins, Iron, Dietary Fibers and Protein, with low Glycemic Index for a healthy consumption. Big Bull is the ideal choice for a great tasting rice dish, be it jollof rice, fried rice, white rice, coconut rice and many more. Available in various consumer-friendly packs nationwide.
