National Economy
Wednesday, June 4, 2025
  • Home
  • News
    • International Business
  • Lead-In
    • Cover
    • Investigation
  • Economy
    • Nigerian Economy
    • Fiscal Policy
    • Energy
    • Agri Business
    • Transportation
    • Industry
    • Competition
    • Homes & Property
    • Insurance
    • Companies & Markets
      • Companies
      • Capital Market
  • Tech
  • States & Politics
  • Commentary
    • Analyst
    • Business Matters
    • All Angles Considered
    • ClickSend
  • Editorial
  • Data
  • Others
    • Opinion
    • Money Guide
    • Analysis
    • Growth
    • Sport Economy
No Result
View All Result
Read News
National Economy
  • Home
  • News
    • International Business
  • Lead-In
    • Cover
    • Investigation
  • Economy
    • Nigerian Economy
    • Fiscal Policy
    • Energy
    • Agri Business
    • Transportation
    • Industry
    • Competition
    • Homes & Property
    • Insurance
    • Companies & Markets
      • Companies
      • Capital Market
  • Tech
  • States & Politics
  • Commentary
    • Analyst
    • Business Matters
    • All Angles Considered
    • ClickSend
  • Editorial
  • Data
  • Others
    • Opinion
    • Money Guide
    • Analysis
    • Growth
    • Sport Economy
No Result
View All Result
National Economy
No Result
View All Result
Home News

Diageo Nigeria Offers Platform For Bartenders Through Competition

by `
2 months ago
in News
Reading Time: 2 mins read
Diageo
Share on FacebookShare on TwitterShare on Telegram

Diageo Nigeria is offering opportunities to bartenders in Nigeria through 2025 edition of World Class Bartending Competition, a global event that champions cocktail culture and showcases the creative artistry of mixology.
The competition, organised by Diageo, one of the world’s largest spirits company, is widely regarded as the pinnacle of bartending contests, attracting top talent from across the globe.
According to the company, the World Class platform goes beyond competition as it serves as a hub for innovation, sustainability, and craftsmanship, offering bartenders and cocktailiers the opportunity to refine their skills and explore new frontiers of creativity.
In Nigeria, the competition kicks off with community-based bartender training workshops in three cities: Port Harcourt on April 7, Abuja on April 8, and Lagos on April 14. These workshops aim to equip participants with the expertise required for the next stages of the contest.
Four winners, one each from Port Harcourt and Abuja, and two from Lagos will advance to the national finals, with the ultimate winner representing Nigeria at the global final in Toronto, Canada. The global event will see top bartenders from around the world compete for the coveted title of World Class Bartender of the Year.
Speaking at a press conference in Lagos, customer marketing manager and director for West and Central Africa at Diageo, Bodam Taiwo, emphasised the importance of shifting perceptions of bartending in Nigeria. He urged people to see it as a respected profession rather than a temporary stopgap.
“Today, many people view bartending as a means to an end. You finish school, and if you can’t find the job of your dreams, you pick up bartending or waiting tables to make ends meet. But the key is to start viewing bartending as a viable, respected profession, the same way it’s regarded in other countries,” Taiwo said.
Taiwo highlighted the transformative mission of the World Class platform, which aims to redefine the industry and uplift individuals through skill development. “Yes, our brands are essential; they fund these initiatives. But our mission goes beyond that. It’s about changing lives, transforming mindsets, and redefining an industry,” Taiwo said.
With the initiative upskilling 2,100 individuals annually, Taiwo described the profound impact on communities. “Each year, 2,100 people are better equipped to provide for their families. Over time, this adds up, helping to uplift communities and create genuine change,” she noted, adding that the platform inspires engagement with Diageo’s world-class brands.

Diageo Nigeria’s Mixologist, Robert Baboyan, also lauded the World Class platform for its focus on advocacy, inspiration, and innovation. Reflecting on his 10-year involvement in Nigeria’s hospitality sector, Baboyan remarked on the industry’s evolution. “When I first came to Nigeria, cocktail menus were limited to a handful of options. Chapman, for example, was fascinating. Now, new restaurants, clubs, and cafés are opening all the time, driving creativity and investment,” he said.

Commercial Director for Diageo West and Central Africa, Ujunwa Chukwumah, praised Nigeria’s growing cultural influence, comparing the country’s trajectory to global beverage traditions like Mexico’s tequila and Scotland’s Scotch. “Nigeria is shaping global culture right now. From Burna Boy exporting Afrobeat to cocktails gaining traction, our impact is undeniable. I dream of a future where Nigeria’s unique beverages are exported to the world,” Chukwumah said.

Echoing this sentiment, Brand Ambassador, Diageo Nigeria, Modo Sylvester described the cocktail festival as more than just a celebration. “Yes, it’s a party, but it’s not just about partying. It’s about teaching and inspiring people to drink better rather than simply drinking more,” Sylvester said.

You May Like

PENGASSAN Secures 300% Wage Increase For Oil And Gas Workers

1,500 Bureau De Change To Shut As Recapitalisation Deadline Elapses

Tags: Diageo
ShareTweetShare
Previous Post

Lagos-Calabar Coastal Road: FG Plans Retaining Walls To Curb Flooding

Next Post

Foreign Airlines Misplace 4,353 Passengers’ Baggage In 2024

ANOTHER GOOD READ

PENGASSAN Secures 300% Wage Increase For Oil And Gas Workers
News

PENGASSAN Secures 300% Wage Increase For Oil And Gas Workers

1 day ago
1,500 Bureau De Change To Shut As Recapitalisation Deadline Elapses
News

1,500 Bureau De Change To Shut As Recapitalisation Deadline Elapses

1 day ago
FIRS Engages Oil, Gas Stakeholders On E-invoicing Ahead Of July Launch
News

FIRS Entering New Era Of Excellence, Trust — Adedeji

1 day ago
DBN Launches Green Declaration To Mobilise Green Finance
News

DBN Launches Green Declaration To Mobilise Green Finance

2 days ago
Unlocking Power Of Diaspora Remittances For Economic Growth
Business

Unlocking Power Of Diaspora Remittances For Economic Growth

2 days ago
Experts Debunk Myths, Promote Facts At Immunisation Webinar
News

Experts Debunk Myths, Promote Facts At Immunisation Webinar

2 days ago
Next Post
Foreign Airlines Misplace 4,353 Passengers’ Baggage In 2024

Foreign Airlines Misplace 4,353 Passengers’ Baggage In 2024

Most Recent

PENGASSAN Secures 300% Wage Increase For Oil And Gas Workers

PENGASSAN Secures 300% Wage Increase For Oil And Gas Workers

June 3, 2025
1,500 Bureau De Change To Shut As Recapitalisation Deadline Elapses

1,500 Bureau De Change To Shut As Recapitalisation Deadline Elapses

June 3, 2025
FIRS Engages Oil, Gas Stakeholders On E-invoicing Ahead Of July Launch

FIRS Entering New Era Of Excellence, Trust — Adedeji

June 3, 2025
JUST-IN: Reps Pass Tax Reform Bills

N250bn Public Expenditures Unaccounted — Reps

June 3, 2025
5 Unicorns In 9 Years, Who Does That?

5 Unicorns In 9 Years, Who Does That?

June 2, 2025
Guinness Record: Ali Seeks Gov Eno’s Support For World Title Fight

Guinness Record: Ali Seeks Gov Eno’s Support For World Title Fight

June 2, 2025
2026 World Cup Could Change Football Experience – Neymar

2026 World Cup Could Change Football Experience – Neymar

June 2, 2025
2025 National Sports Federations’ Board Elections: NSC Unveils Timeline Proposed Timelines For 2025 National Sports Federations’ Elections

2025 National Sports Federations’ Board Elections: NSC Unveils Timeline Proposed Timelines For 2025 National Sports Federations’ Elections

June 2, 2025
Advertise with us

© 2024 | National Economy

No Result
View All Result
  • Home
  • News
    • International Business
  • Lead-In
    • Cover
    • Investigation
  • Economy
    • Nigerian Economy
    • Fiscal Policy
    • Energy
    • Agri Business
    • Transportation
    • Industry
    • Competition
    • Homes & Property
    • Insurance
    • Companies & Markets
      • Companies
      • Capital Market
  • Tech
  • States & Politics
  • Commentary
    • Analyst
    • Business Matters
    • All Angles Considered
    • ClickSend
  • Editorial
  • Data
  • Others
    • Opinion
    • Money Guide
    • Analysis
    • Growth
    • Sport Economy

© 2024 | National Economy