This edition’s special feature will be focusing on Comforts Fashion, an eco-friendly fashion brand that continues to display a true characterization of style and culture in its designs.
The brand which is co-owned by artistic duo Aishida Oluwambe Oladuga and Ayomitunde Peter Adegoke has been investing a lot of effort towards catering for the fashion needs of men and women by producing sophisticated designs that will create comfort for the wearer and allow for greener earth. Aside from their campaign for the use of eco-friendly fabric and materials to save the earth from the ills of non-recycled pollutants, this duo thrive on creativity. The aesthetics they infuse in the products and the detail allotted to each show their resourcefulness as individuals and synergy as a team.
The intentionality they exude in the production cycle of their inventive designs and the recycling of old products for new ones amplifies innovation in the true sense of the word. Unlike many brands who have yet to grasp the essence of fashion as rooted in culture, history, and individuality, Comforts Fashion understands what it means for a design to maximize their clients’ personalities and how a solo style can help illuminate elegance even with limited materials and resources. This is a brand that makes clothing under meticulous circumstances, yet delivers to the requirement of the customer and within the quality-approved standard of the industry supervisory body, FADAN.
We had a conversation with Aishida and Ayomitunde about the visions, plans and why they are using art and fashion as a tool to push the campaign for an eco-friendly world, and they let us into their thought process. The creative Director of the brand, Aishida said,
“Over the years, we have always heard about global warming, environmental pollution, and the damning effect of it on our health. The truth is, we cannot keep talking without taking action. There are a lot of non-biodegradable materials, including plastic, and clothes that would harm our rivers and soil and cause floods and erosions. Our brand’s objective is to recycle as many of those materials into fabrics for art, clothing, and exhibition purposes. That way we are saving money on expensive tailoring materials, saving the earth, and creating a fashion trend and legacy to follow.”
In her capacity as the Head of Design, Ayomitunde explained their creative approach to styling, which is to make clothes that resonate with the wearer’s identity as a Nigeria with a bit of flair in execution that leaves him/her in awe.
“That way, we keep evolving with innovative designs, but within the confines of nature, culture, and the best fashion principles,” he said.
The brand’s approach is ingenious, and its products validate it. The owners are as compact as a fist and it is evidence of how they are fast becoming one of the most reputable fashion brands to reckon with outside Lagos, Nigeria.
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