Beiersdorf, the global skin care company behind Nivea, has launched a new sun protection product in Nigeria, further solidifying its commitment to promoting skin health and sun safety.
The product known as NIVEA UV Face SHINE CONTROL sunscreen, is designed to protect facial skin from the harmful effects of sun exposure, such as sunburn and premature aging. The launch event took place in Lagos, and brought together a distinguished gathering of media professionals, skincare advocates, health experts, and lifestyle influencers.
Speaking at the event, the marketing director for Central, East, and West Africa at Beiersdorf Nivea, Fiyin Toyo highlighted the rising incidence of sun-induced skin conditions among Black populations and called on Nigerians to always take steps to protect their skin. Nigeria experiences intense UV exposure all year round, yet awareness and adoption of sun protection habits remain relatively low, Toyo noted.
She added that, “recent dermatological studies have shown an uptick in cases of skin cancer, sunburn, and photoaging among people of African descent, challenges that are preventable with consistent sunscreen use. At Beiersdorf, we prioritise the long-term health and confidence of our consumers. This product is our response to this urgent need.”
Toyo further emphasised that the NIVEA UV Face Sunscreen was meticulously developed with the active African consumer in mind, particularly individuals between the ages of 25 and 45 who spend significant time outdoors for work, sport, or leisure.
“This sunscreen is lightweight, non-comedogenic, and blends seamlessly under makeup, making it ideal for daily use in urban and tropical climates. Beyond efficacy, we have ensured affordability, so that protection is not a privilege, but a right accessible to every Nigerian,” she said.
Pharmacist and medical manager for Beiersdorf NIVEA, Wilson Okpani, highlighted the medical implications of sun exposure and the importance of daily protection, saying that “sunscreen actually protects against sunrays which are responsible for causing sunburn or darkening of the skin called hyperpigmentation.
