As part of its annual DecemberIssaVybe campaign aimed at promoting the arts and entertainment sectors in Nigeria, First Bank of Nigeira has sponsored KSA, The Musical, a stage play highlighting the life of Nigeria’s music legend, King Sunny Ade.
The stage play, directed by Emmanuel Adejumo, is a production of Duke of Shomolu Foundation and is a mix of the reenactment of the life story of KSA from birth to fame and collations of some of music.
The First Bank DecemberIssaVybe is a month long event filled with arts and entertainment, including plays, musical concerts, festivals, operas, fashion shows, poetry, and various performance arts.
Recognising the significance of December, First Bank, through its First@arts initiative, hosts the annual Decemberisavybe campaign to inspire and empower people to create and enjoy thrilling memories by providing fully paid access to highly sought-after concerts, shows, plays, and festivals featuring A-list entertainers.
Beyond just providing premium entertainment, First Bank, through its First@arts initiative, continues to enable giants in bank customers, support SMEs, and develop talents within Africa’s creative industry.
Acting group head of marketing & corporate communications at First Bank, Olayinka Ijabiyi, stating the bank’s commitment to delivering a ‘Wow December to Remember’ experience for all generations said, “First Bank is facilitating memorable homecoming experiences this December for gatherings such as weddings, family reunions, and festivals.”
He emphasised First Bank’s 130-year legacy of supporting the arts through its First@arts initiative, and he encouraged Nigerians to embrace the entertainment offerings through the DecemberIssaVybe campaign. He stated that First Bank is dedicated to creating memorable experiences while considering the overall well-being of its customers.
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