Flour Mills of Nigeria (FMN) Plc and makers of the popular Golden Penny Spaghetti, Semovita and Noodles brands, has disclosed its partnership as an official sponsor of the Family Feud TV show franchise in the country.
Through the Golden Penny Brand, the group made significant investment in propagating content that drives local narratives and promotes family unity.
The Family Feud TV show is a game show that features two families of five members going against each other as they try to guess the most popular answers to a series of survey questions, and as such, bringing family members together in a fun and exciting atmosphere.
In line with Flour Mills of Nigeria’s brand value of promoting family ethics and fostering quality time among family members and their loved ones, the brand disclosed that, it is happy to devote itself to supporting the development of local content in Nigeria.
The firm also disclosed that, through this partnership, it seeks to express its commitment to developing local capacities by promoting local content in Nigeria to build its heritage as a nation.
Over the years, Nigeria’s entertainment industry has recorded significant growth and patronage from audiences both locally and internationally which aids in telling the Nigerian story in a more positive light.
Speaking about the strategic outlook for the partnership, the FMN managing director, Mr. Devlin Hainsworth stated that, “for over six decades, FMN, through its iconic brand-Golden Penny- has been affording millions of Nigerian Families great tasting, quality, and nutritious food options. And it has always been a key strategic imperative for us to drive family togetherness using local content thus our partnership with the organizers of the Family Feud franchise in Nigeria is geared towards orchestrating this mandate especially during this holiday season.
“We would continue to create fun and lasting good memories for our consumers and stakeholders,” he said.
Commenting on the partnership, the FMN’s head of Marketing, Mr. Ilyas O. Kazeem, noted that, “the FMN – Golden Penny brand has a rich tradition of entrenching rich flavour and nutritious products at the heart of every meal and it is through this heritage that we drive family togetherness which is also a major goal for the family feud show in Nigeria.
“As a matter of fact, we have heard different participating families testify about how the show afforded them the opportunity to reunite with their loved ones and we are proud to state that our investment in the show is part of the reasons why these reunions became a reality.”
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