Friesland -Campina WAMCO’s Maureen Ifada Joins Global Jury for ICM Award

Marketing director at FrieslandCampina WAMCO Nigeria Plc, Maureen Ifada,
has been named as a judge for the International Content Marketers Award 2025. This comes on the back of her recent recognition as Marketing Director of the Year at the 2025 Brand Handlers Awards and her earlier role as a judge at the Native Advertising Award 2025.
Maureen began her career at FrieslandCampina WAMCO in 2003 as a management trainee in the Consumer Marketing Department. Through hard work and consistency, she grew within the company and joined the Management Team in February 2024.
Over the years, she has led several successful projects that strengthened some of Nigeria’s biggest dairy brands. She played a key role in repositioning Three Crowns Milk with the “Healthy Mums, Happy Families” campaign, which highlighted care for mothers as caregivers. She also drove the strategies that helped Peak maintain its spot as the number one dairy brand in Nigeria for more than 70 years.
Speaking on her new appointment, Maureen said, “It is an honour to be part of this global platform that celebrates creativity and excellence. I see it as an opportunity to not only represent Nigeria but also to inspire the next generation of marketers.”
Maureen is respected for her sharp business sense, leadership skills, and ability to turn strategies into strong results.
Beyond corporate success, Maureen is passionate about developing people, driving organizational growth, and creating meaningful societal impact. With her appointment as a judge at the International Content Marketers Award 2025, she further solidifies her standing as a dynamic leader shaping the future of marketing and communications.