The holiday season is a time of joy, celebration, and increased consumer spending. For businesses, this time offers a tremendous opportunity to maximise sales and connect with customers on a deeper level.
Most companies in Nigeria use this period to appreciate their clients’ trust and partnership; and to look forward to continuing the journey with them.
In celebrating its customers during the holiday period, Sofri, a subsidiary of DLM Capital Group, said, “At this special time of the year, we are filled with immense gratitude for your trust and support. Your continued partnership has been the greatest gift we could have asked for, and we are truly thankful for the opportunity to serve you.
“We want to take a moment to wish you a Merry Christmas and a peaceful, joyful holiday season. May this season bring you moments of love, laughter, and warmth, and may the year ahead be filled with health, happiness, and success. Thank you for being a cherished part of our journey. We look forward to continuing to serve you in the coming year.”
For Zenith Bank customers, the group managing director/CEO of the bank, Dr. Adaora Umeoji stated that “Christmas is a season for celebrating with the people that matter most to us, and your contributions have been a key part of our success.
“We appreciate the invaluable support, trust, and the partnership you have given us throughout 2024. We are privileged to be a part of your success, and pray that this festive season will be a time of joy, good health and happiness for you and your loved ones.
“We look forward to serving you better, as we anticipate an enhanced mutually beneficial relationship while wishing you more success in all your endeavors in 2025.”
Ways To Show Customers How Much You Care At Holiday Season
Host an Event: Gathering some of your business’s favorite people and offering them some fun is a wonderful way to show you care. You can choose to have it privately at a local restaurant, catered at business site, or welcome them into your home for a more traditional holiday party.
The Power of Tradition: your customers are going to feel really special if they pull their mail out and find something unique from you. Consider the age-old tradition of holiday cards. Whether you hand write in them or create custom postcards, your clients will know that you thought of them when you sent them off.
Discounts: If offering discounts or coupons during the season is already on your marketing list, consider a deeper one for loyal or special customers.
Donate to Charity on Behalf of your Client: Charity cards are a wonderful way to give, but donating to a charity that is either close to the heart of your client or to your business on behalf of your client is an alternative that can truly show you care. Not only are you focusing on your customer, but you are also setting up your business for a reputation boost and helping a great cause.
Spotlight Clients On Social Media: Just as employees love the public praise when they do a good job, customers love getting some attention. You can do a simple post thanking them for a major purchase or supporting your business, or promote their favorite holiday cause or links. Networking is so important in this modern world, and your customers will appreciate the shout out.
Thoughtful Gift: Of course, the holidays would not be complete without gift giving and thanking customers with a small or specialised gifts will please them every time.
Thank You Note: Just as cards are considered thoughtful, taking the time to hand-write will mean a great deal to the recipients. Have fun with it, choosing fancy or festive stationary, coloured ink pens, stickers or stamps to fancy up the envelope.
Many companies think about employees but forget about the people that have invested in one way or another. That trust should be acknowledged. Showing your thanks also makes your business seem more real, a trait that is important in modern industry. The more human your enterprise, the more transparent and personable, the more success you will have in the long run.
