LG Electronics has said the company prioritised the services of skilled agents and technicians and that this explains reason for increasing customer satisfaction for its products.
The company, in a statement quoted its head of service, LG Electronics West African Operations as saying that, ‘‘Regardless of their cultural or geographic origins, LG’s products are designed to connect and empower individuals from all walks of life.’’
He also said that the key to developing unique CXs that produce priceless memories when interacting with a company or purchasing a product is to fully comprehend client wants.
He said that delivering a high-quality CX has become essential to an organisation’s capacity to succeed and expand. ‘‘Good service is one of the most crucial variables that affects customer happiness and loyalty, and it’s a crucial part of a brand’s reputation, especially in the last mile of a customer’s journey, as anybody who has dealt with customers will confirm. But, with the pressure to attract new consumers in today’s fiercely competitive market, it can be difficult to ensure that existing clients are well-cared for.
‘‘As a result, we have discovered through our journey that satisfying the demands of our clients requires an understanding of cultural diversity. Our ability to design products that both meet and surpass the expectations of our varied consumer base has improved as a result of this,’’ he said.
The statement also explained that, ‘‘ Most businesses consider touch-points—the distinct transactions through which customers engage with various aspects of the company and its offerings—when they concentrate on the customer experience. It displays structure and responsibility and is fairly simple to include into operations. Businesses try to make sure that whenever customers encounter with their product, customer service, sales personnel, or marketing materials, they will be satisfied with the experience. But, this compartmentalised attention to specific touchpoints ignores the bigger—and more significant—picture, which is the customer’s whole experience. You can only start to grasp how to meaningfully increase performance by considering the customer’s experience through his or her own eyes—along the entire trip taken.’’