Jumia has announced the release of its new report titled ‘E-Commerce in Rural Areas’ as the company affirmed its commitment to drive expansion of e-commerce to secondary cities and rural areas.
According to the company, this report highlighted its remarkable achievement in penetrating underserved regions and bringing e-commerce opportunities to previously overlooked populations.
Jumia’s online marketplace provides an extensive selection of affordable products, with consumers stating competitive pricing as the major reason for shopping online. The report cited phones, beauty & perfumes, men’s clothing, home and men’s shoes as the most demanded categories by consumers in secondary cities and rural areas in Nigeria.
Jumia stated that “with an unwavering commitment to providing a comprehensive shopping solution, it has successfully established a physical presence across the entire country, including remote areas, through its extensive network of 285 Pick-Up Stations (PUS) in hundreds of towns. By collaborating closely with select logistics partners, Jumia has streamlined its supply chain operations, ensuring seamless delivery of products to these underserved markets.”
CEO of Jumia Nigeria, Massimiliano Spalazzi emphasized the company’s commitment to driving economic growth and improving lives through the expansion of e-commerce to secondary cities and rural areas.
He stated, “bridging the digital divide and empowering communities with access to a wide range of products and services through our online platform is a testament to our mission. We take immense pride in revolutionizing shopping in the country, enabling SMEs to grow, and creating job opportunities for the youth.”
The report further underscored the important role played by JForce, a network of over 43,000 independent sales consultants, in educating consumers about Jumia’s offerings, saying that through localized and offline marketing channels, JForce introduces rural populations to the world of e-commerce, fostering growth and driving brand adoption.
The report added that “Jumia has become a catalyst for thousands of young entrepreneurs in Nigeria, offering them the opportunity to become their own bosses through e-commerce. These entrepreneurs earn commissions through sales on the Jumia platform, contributing to their economic empowerment.”
As Jumia celebrates its 11th Anniversary, this report highlighted the company’s dedication to driving sustainable growth, empowering communities, and closing inequality gaps across the continent.
Jumia believes that technology has the potential to transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.
Listed on the New York Stock Exchange (NYSE) in 2019, is the leading e-commerce company in Africa, operating in 11 countries. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions.
