Guinness Nigeria has introduced another African blend of herbs and fruit with Orijin Tigernut and Ginger, a contemporary drink created to reawaken the tastebuds of consumers while remaining true to their roots.
To this end, Guinness unveiled Orijin Tigernut and Ginger as part of bolder nature, to drive bold conversations and summon authentic expressions of orijinality through a themed fusion of African and modern street culture.
The new blend, it said, “is authentically Naija drink for those proud of their heritage and predecessors; Orijin RTD, Orijin bitters, Orijin Zero and Orijin Herbal Gin. Orijin Tigernut and Ginger combines the finest bitters from across Africa with the sweetness of fruit extracts such as zesty orange and now the refreshing kick of Tigernut and Ginger to ignite your taste buds.”
Speaking during the launch, the managing director, Guinness Nigeria Plc, Baker Magunda said the company is proud of their consistency in delivering great brands to give consumers unique experiences.
He also stated that the new addition to the Orijin family, Tigernut and Ginger, would carry the same trusted Orijinal heritage.
On her part, the Marketing and Innovation director, Guinness Nigeria Plc, Adenike Adebola, noted: “Orijin Tigernut and Ginger is the result of innovation. I am exceedingly proud of our amazing Orijin journey since 2013. Orijin champions those people who are proud of who they are and where they come from, but also share a modern outlook on life. We’re very excited to be bringing the much-loved taste combination of Tigernut and Ginger to Orijin – a contemporary drink that is proudly Nigerian.”