NIKE Grabs Improved Deal, As NB Plc Extends NFF Contract

A globally-renown kit manufacturers, NIKE and beer beverage manufacturers, NB Plc have given the approval to extend their contract agreement with the Nigeria Football Federation until December 2026.
President of NFF, Mr Amaju Melvin Pinnick, said at the weekend declared that discussion over renewal had been on-going for the past one month before the American foot-and-bodywear behemoth and beer beverage company NB Plc agreed to extend their relationship with Nigeria Football.
He noted, “We talked about several areas they needed to look into and we finally got a deal and extension of the contract until December 2026. I give the credit for this to Members of the NFF executive committee and the general secretary. The new agreement lends credence to NIKE’s faith in Nigeria football and what we are doing as a federation. It is a wake-up call for our other sponsors and partners to extend their agreements and for more players in corporate Nigeria to support the Nigeria game.
“We have also succeeded in getting our partners Nigerian Breweries Plc to extend their contract with the NFF by one year. Initially, their relationship with the NFF was due to end this year. We got talking and met several times, and finally they agreed to extend by another year after which they will perform a review of the relationship.”
Meanwhile, kit giants NIKE officially opened their Lagos mega-shop on Thursday. The impressive office is located at the expansive Ikeja Mall, in the heart of one of the city’s main business districts. The mega-shop is the first of planned major outlets on Lagos Island and the Federal Capital Territory (FCT), Abuja.