NIVEA Donates N46m To Empower Cancer Survivors

Beiersdorf Nigeria, through its flagship brand, NIVEA, has donated N46 million to The BRICON Foundation to support cancer survivors across Nigeria.
The donation was formally presented at the Foundation’s Second R.I.S.E. Conference held in Lagos. The initiative is part of NIVEA’s “Supporting Moments of Care” corporate social responsibility platform, which extends the brand’s promise of care beyond skin to touch lives in more transformative ways.
Funds were raised through the ‘You Buy | You Save | We Donate’ campaign, with N300 from every qualifying purchase dedicated to helping survivors Rebuild, Integrate, Support, and Empower (R.I.S.E.) their lives after treatment.
Country manager at Beiersdorf Nigeria, Dele Adeyole said, “At Beiersdorf, care is more than a brand promise; it is our corporate DNA. This initiative demonstrates how NIVEA translates the simple act of choosing our products into a powerful force for social good. By channeling everyday consumer choices into over N46 million lifeline for cancer survivors, we are affirming that care must touch both skin and soul. We are humbled to stand with BRICON Foundation in restoring dignity, resilience, and hope to survivors across Nigeria.”
Marketing director for Central, East & West Africa at Beiersdorf, Fiyin Toyosaid said, “Most people know NIVEA for skin care, but our mission goes deeper; we are committed to caring beyond skin. Cancer is a cause close to our hearts because so many of us have been touched by it, whether through a friend, family member, or colleague. BRICON Foundation is doing incredible work to help survivors get back on their feet, and this partnership allows us to turn the value of care into something tangible, giving survivors dignity, hope, and the opportunity to rebuild.”

Co-founder of BRICON, Dr. Niyi Adekeye who expressed gratitude to the firm said, “Cancer takes more than health; it drains families emotionally and financially. Many survivors finish treatment unable to restart their businesses or send their children back to school. This partnership with NIVEA is about restoring confidence and giving survivors the means to stand on their own again. Together, we are helping them reintegrate, rebuild, and live wholesome lives beyond cancer.”

The N46 million fund will provide microloans, vocational training, educational support, and emotional care programs, enabling survivors to transition from treatment to thriving, independent living.