National Economy
Thursday, August 21, 2025
  • Home
  • News
    • International Business
  • Lead-In
    • Cover
    • Investigation
  • Economy
    • Nigerian Economy
    • Fiscal Policy
    • Energy
    • Agri Business
    • Transportation
    • Industry
    • Competition
    • Homes & Property
    • Insurance
    • Companies & Markets
      • Companies
      • Capital Market
  • Tech
  • States & Politics
  • Commentary
    • Analyst
    • Business Matters
    • All Angles Considered
    • ClickSend
  • Editorial
  • Data
  • Others
    • Opinion
    • Money Guide
    • Analysis
    • Growth
    • Sport Economy
No Result
View All Result
Read News
National Economy
  • Home
  • News
    • International Business
  • Lead-In
    • Cover
    • Investigation
  • Economy
    • Nigerian Economy
    • Fiscal Policy
    • Energy
    • Agri Business
    • Transportation
    • Industry
    • Competition
    • Homes & Property
    • Insurance
    • Companies & Markets
      • Companies
      • Capital Market
  • Tech
  • States & Politics
  • Commentary
    • Analyst
    • Business Matters
    • All Angles Considered
    • ClickSend
  • Editorial
  • Data
  • Others
    • Opinion
    • Money Guide
    • Analysis
    • Growth
    • Sport Economy
No Result
View All Result
National Economy
No Result
View All Result
Home Human Resource

Strategies For Increasing Organisation’s Brand Visibility Through Media

by Olushola Bello
1 year ago
in Human Resource
Reading Time: 2 mins read
Brand
Share on FacebookShare on TwitterShare on Telegram

In today’s media landscape, the ability to monitor and analyse media coverage is crucial for brands seeking to stay ahead of the competition and maintain their reputation.
However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of communication channels, present significant challenges for effective media monitoring.
The chief media analyst and managing consultant at P+ Measurement Services and TMKG Consulting, Philip Odiakose shared key strategies for successfully gathering brand media intelligence amidst the intricacies of modern media environments.
Define Clear Objectives: Before diving into media monitoring, it is essential to establish clear objectives aligned with your brand’s goals. Whether it is tracking brand mentions, monitoring competitor activities, or assessing public sentiment, defining specific objectives will guide your monitoring efforts and ensure relevance and effectiveness.
Select Relevant Media Sources: Identifying the most relevant media sources for your brand is paramount. This includes traditional outlets such as newspapers, magazines, out-of-home, and television, as well as digital platforms like social media, blogs, forums, and online news sites. Understanding where your target audience consumes information will help prioritise monitoring efforts and capture meaningful insights.
Harness The Power Of Technology: In today’s digital age, manual media monitoring is no longer sufficient. Leveraging advanced technologies, such as AI-powered media monitoring tools, can significantly enhance efficiency and accuracy. These tools can automate data collection, filter out irrelevant content, and provide deeper insights into media coverage, enabling you to focus on strategic analysis and decision-making.
Monitor Across Channels and Languages: With the globalisation of media, brands must monitor coverage across multiple channels and languages to capture a comprehensive view of their reputation and market presence. This requires a multi-faceted approach that considers regional nuances, cultural differences, and linguistic variations. Partnering with a media monitoring provider with global reach and language capabilities can facilitate this process and ensure thorough coverage.
Stay Agile and Adaptive: Media landscapes are dynamic and constantly evolving, requiring brands to remain agile and adaptive in their monitoring strategies. Regularly review and refine your monitoring parameters, adapt to emerging trends and technologies, and be prepared to pivot quickly in response to changing circumstances. This agility will enable you to stay ahead of the curve and proactively manage your brand’s reputation.
Integrate Data Analysis And Actionable Insights: Gathering data is only the first step; the real value lies in the analysis and interpretation of that data. Translate raw media data into actionable insights that inform strategic decision-making and drive positive outcomes for your brand. Whether it is identifying emerging trends, addressing potential crises, or optimising communication strategies, effective data analysis is the cornerstone of successful brand media intelligence gathering.
Embrace Continuous Learning and Improvement: Media monitoring is a dynamic field that requires continuous learning and adaptation. Stay abreast of industry trends, best practices, and emerging technologies through ongoing training, networking, and collaboration with industry peers. By embracing a culture of continuous improvement, you can ensure that your media monitoring efforts remain effective and relevant.
In conclusion, navigating the complexities of media monitoring requires a strategic and holistic approach that encompasses clear objectives, relevant media sources, advanced technologies, cultural sensitivity, agility, actionable insights, and a commitment to continuous learning. By adopting these strategies and leveraging the expertise of a reputable media monitoring partner like P+ Measurement Services, brands can gather meaningful intelligence, protect their reputation, and drive success in today’s competitive marketplace.

 

 

 

You May Like

Capital Boost: How Organizations Can Secure Funding For Success

Why Public Relations Must Embrace Customer Service Principles

Tags: Media
ShareTweetShare
Previous Post

LOGNETICS Set To Unveil Its Humanoid AI Robot, Says Light Ihesiulo, CEO Lognetics

Next Post

Shell Urged To Clean Up Pollution Before Divesting Niger Delta

ANOTHER GOOD READ

Capital Boost: How Organizations Can Secure Funding For Success
Human Resource

Capital Boost: How Organizations Can Secure Funding For Success

3 days ago
Why Public Relations Must Embrace Customer Service Principles
Human Resource

Why Public Relations Must Embrace Customer Service Principles

1 week ago
Effective Communication: Key To Leadership Success
Human Resource

Effective Communication: Key To Leadership Success

2 weeks ago
Executing Vision: Strategies For Building Strong Team
Human Resource

Executing Vision: Strategies For Building Strong Team

3 weeks ago
Incorporating Short Breaks In Your Workplace
Human Resource

Incorporating Short Breaks In Your Workplace

1 month ago
Resetting A Demotivated Workforce: Strategies For Success
Human Resource

Resetting A Demotivated Workforce: Strategies For Success

1 month ago
Next Post
Shell Profits Plunge 54% As Oil Boom Fizzles, Greenpeace Protests

Shell Urged To Clean Up Pollution Before Divesting Niger Delta

Most Recent

Meta Deletes 10m Fake Profiles In Recent Crackdown

Meta Launches AI Voice Translation to Expand Creators’ Global Reach

August 20, 2025
Court Sentences 8 To 10-yr Jail Terms For Stealing Airport Cables In Adamawa

Court Freezes Ex-NNPC Boss Kyari’s Accounts Over Fraud Probe

August 20, 2025
Education Ministry Automates Unity Colleges Admissions To End Overcrowding

Education Ministry Automates Unity Colleges Admissions To End Overcrowding

August 20, 2025
Saudi, Niger Seal $100m Livestock Export Deal To Middle East

Saudi, Niger Seal $100m Livestock Export Deal To Middle East

August 20, 2025
Tourism: Gov Eno Orders Demolition Of Illegal Structures For New Projects

Gov Eno Inaugurates Taskforce To Tackle Illegal Miners In Akwa Ibom

August 20, 2025
Lagos Gov’t Addresses TikToker Peller’s N36m Tax Complaint

Lagos Gov’t Addresses TikToker Peller’s N36m Tax Complaint

August 20, 2025
28 Shops, Other Property Razed In Kwara Market Fire

28 Shops, Other Property Razed In Kwara Market Fire

August 20, 2025
PICTORIAL: PENGASSAN Renovates Dilapidated Abuja School, Donates Learning Materials

PICTORIAL: PENGASSAN Renovates Dilapidated Abuja School, Donates Learning Materials

August 20, 2025
Advertise with us

© 2024 | National Economy

No Result
View All Result
  • Home
  • News
    • International Business
  • Lead-In
    • Cover
    • Investigation
  • Economy
    • Nigerian Economy
    • Fiscal Policy
    • Energy
    • Agri Business
    • Transportation
    • Industry
    • Competition
    • Homes & Property
    • Insurance
    • Companies & Markets
      • Companies
      • Capital Market
  • Tech
  • States & Politics
  • Commentary
    • Analyst
    • Business Matters
    • All Angles Considered
    • ClickSend
  • Editorial
  • Data
  • Others
    • Opinion
    • Money Guide
    • Analysis
    • Growth
    • Sport Economy

© 2024 | National Economy