With businesses around the world continuing to grapple with the realities of a disrupted landscape on account of the COVID-19 pandemic, they must adopt and apply technology in new ways if they are to thrive in the new normal.
The founder and managing director of SystemSpecs, a leading financial and human capital technology firm, John Obaro, shared this perspective at a recent MTN REVV Masterclass, aimed at providing Small and Medium Enterprises(SMEs), with access to new markets, productivity support and business advisory services.
Emphasising the positive correlation between technology deployment and productivity optimisation, Obaro highlighted the need for small businesses to leverage everyday technology in new ways to enhance the various aspects of their operations for value creation, team building and superior returns.
“We must not underplay the role of technology for optimal performance especially during the growth phase of businesses where it is important to keep costs low, operations lean, creativity at its highest and customers excited,” he said.
According to him, the COVID-19 pandemic offers enormous opportunities to SMEs to reimagine and recreate their businesses, leveraging online technologies as well as engaging customers beyond the pre-COVID norms.
Drilling down to the issue of team-building and people management in the new normal, he advised small businesses to leverage technology to build a family-like atmosphere within the workforce to deepen teamwork, trust, and ultimately increased productivity.
Speaking further, Obaro, whose software company developed Remita, HumanManager and Paylink, said, as SMEs grow beyond early stages, they would need to pay more attention to employee issues such as performance management, compensation, capacity development, career progression amongst others.