Terra Cube Lights Up BBNaija Kitchen

Terra Seasoning Cube has said it is seamlessly blending into the daily life of the BBNaija house as the Big Brother Naija (BBNaija) Season 10 has seen housemates bring drama, laughter, and strategy to the screens of millions of Nigerians.
The brand in a statement said Terra Cube has positioned itself as more than a product placement. “In the bustling kitchen where bonds are built, rivalries simmer, and laughter flows, the premium seasoning brand has transformed ordinary meals into shared celebrations, giving viewers a flavour-infused experience that resonates with authenticity. Food has always been central to the BBNaija storyline — from kitchen banter to cooking competitions. This season, Terra Cube has elevated that narrative by not only seasoning meals but also seasoning the show itself, tying its “Unwrap Joy, Unleash Taste” philosophy into moments Nigerians talk about long after the lights go out,’’ the statement read.
“BBNaija is a platform where culture, entertainment, and everyday life meet,” said Probal Bhattacharya, Chief Marketing Officer, TGI Group. “Terra Cube’s presence in the house is about being part of the moments that Nigerians share and celebrate. When we say Unwrap Joy, Unleash Taste, we mean creating connections that make food more than just sustenance. In the BBNaija house, every moment is seasoned with spice, with Terra Cube as the signature taste behind it all.
“As BBNaija Season 10 unfolds, Terra Cube has proved that branding goes beyond logos and slogans. By slipping into real, relatable experiences, it has elevated the dining table into a stage and cemented its role as a flavourful part of Nigeria’s biggest reality TV show.’’