National Economy
Sunday, September 21, 2025
  • Home
  • News
    • International Business
  • Lead-In
    • Cover
    • Investigation
  • Economy
    • Nigerian Economy
    • Fiscal Policy
    • Energy
    • Agri Business
    • Transportation
    • Industry
    • Competition
    • Homes & Property
    • Insurance
    • Companies & Markets
      • Companies
      • Capital Market
  • Tech
  • States & Politics
  • Commentary
    • Analyst
    • Business Matters
    • All Angles Considered
    • ClickSend
  • Editorial
  • Data
  • Others
    • Opinion
    • Money Guide
    • Analysis
    • Growth
    • Sport Economy
No Result
View All Result
Read News
National Economy
  • Home
  • News
    • International Business
  • Lead-In
    • Cover
    • Investigation
  • Economy
    • Nigerian Economy
    • Fiscal Policy
    • Energy
    • Agri Business
    • Transportation
    • Industry
    • Competition
    • Homes & Property
    • Insurance
    • Companies & Markets
      • Companies
      • Capital Market
  • Tech
  • States & Politics
  • Commentary
    • Analyst
    • Business Matters
    • All Angles Considered
    • ClickSend
  • Editorial
  • Data
  • Others
    • Opinion
    • Money Guide
    • Analysis
    • Growth
    • Sport Economy
No Result
View All Result
National Economy
No Result
View All Result
Home Human Resource

Why Public Relations Must Embrace Customer Service Principles

by Olushola Bello
1 month ago
in Human Resource
Reading Time: 2 mins read
Why Public Relations Must Embrace Customer Service Principles
Share on FacebookShare on TwitterShare on Telegram

You May Like

Strategies To Boost Employee Engagement, Productivity In Workplace

Strategies For Building Next-Gen Organisational Leaders

In a rapidly changing communications landscape, public relations (PR) professionals are recognising the importance of adopting customer service principles to build stronger relationships with stakeholders and drive business success.
By embracing a customer-centric approach, PR can move beyond traditional media relations and reputation management to foster meaningful connections with customers, employees, and other key stakeholders.
This shift in approach is crucial for organisations seeking to build trust, credibility, and loyalty in today’s competitive market.
Why Customer Service Matters In PR
Customer service is all about understanding and meeting the needs of customers. Similarly, PR is about understanding and meeting the needs of various stakeholders, including customers, media, investors, and the general public. By adopting customer service principles, PR professionals can: build trust and credibility; improve communication; and enhance organisation’s reputation.
Speaking at the recent 2025 PR Power List event held in Lagos, Public Relations Manager, MTN Nigeria, Dr. Lakinbofa Goodluck said, “PR has progressed from that period when the speech was one company to everyone, now we do one company-to-one person engagement. It is the same principle that is applied in customer relations.”
He explained during a panel session. His approach centres on the principle that successful brands speak to one customer at a time, designing products and messages for individual satisfaction, knowing that others within similar demographics will naturally follow suit.
Goodluck emphasised the critical importance of understanding media consumption behaviour as part of audience analysis, a component he believes many PR professionals overlook, saying, “If you understand the media consumption behaviour, then you’ll be able to tailor your message to the audience properly.”
The communications expert referenced Marshall McLuhan’s famous theory that “the medium is the message,” explaining how platforms dictate communication formats and styles.
This insight becomes particularly crucial for Nigerian brands navigating diverse media landscapes, from traditional outlets to rapidly evolving social media platforms like TikTok, where content format fundamentally shapes message delivery.
His customer service-inspired approach to PR represents a strategic evolution for Nigeria’s communications industry, moving away from broad, generic messaging toward precision-targeted, individually-focused communication that creates ripple effects across larger audience segments.
Key Customer Service Principles For PR
Here are some key customer service principles that PR professionals can adopt:
Be responsive: Respond promptly to inquiries, concerns, and feedback from stakeholders.
Be empathetic: Show understanding and empathy towards stakeholders’ concerns and needs.
Be transparent: Provide clear and accurate information about the organisation and its activities.
Be proactive: Anticipate and address potential issues before they become major problems.
Be personalised: Tailor communication to meet the specific needs and preferences of different stakeholders.
By adopting customer service principles, PR professionals can build stronger relationships with their stakeholders, enhance their organisation’s reputation, and drive business success.
By being responsive, empathetic, transparent, proactive, and personalised, PR professionals can provide excellent service and support to their stakeholders, ultimately driving long-term growth and profitability.

 

Tags: Why Public Relations Must Embrace Customer Service Principles
ShareTweetShare
Previous Post

CBN Deepens Policy Innovation With Knowledge Acceleration Programme

Next Post

Impact Of Fake Colleagues In Workplace

ANOTHER GOOD READ

Strategies To Boost Employee Engagement, Productivity In Workplace
Human Resource

Strategies To Boost Employee Engagement, Productivity In Workplace

7 days ago
Strategies For Building Next-Gen Organisational Leaders
Human Resource

Strategies For Building Next-Gen Organisational Leaders

2 weeks ago
Building Thriving Organisational Culture
Human Resource

Building Thriving Organisational Culture

3 weeks ago
Securing Employees’ Future Through Pension
Human Resource

Securing Employees’ Future Through Pension

4 weeks ago
Capital Boost: How Organizations Can Secure Funding For Success
Human Resource

Capital Boost: How Organizations Can Secure Funding For Success

1 month ago
Effective Communication: Key To Leadership Success
Human Resource

Effective Communication: Key To Leadership Success

2 months ago
Next Post
Impact Of Fake Colleagues In Workplace

Impact Of Fake Colleagues In Workplace

Most Recent

Nigeria-China Trade Rises 34.7% to $15.48bn In Seven Months

Nigeria-China Trade Rises 34.7% to $15.48bn In Seven Months

September 21, 2025
Federal Gov’t Approves ₦142bn For Bus Terminals In 6 Geopolitical Zones

FG Revokes 1,263 Mining Licences To Curb Speculation, Boost Investment

September 21, 2025
Insurers Battle NASS Over Legality Of Oversight Function In Insurance Business

Insurance Sector Sees Mixed Trading As Investors Exchange 481m Shares On NGX

September 21, 2025
Nigerian Brand Showcases Culture At 2025 Bolé Festival

Nigerian Brand Showcases Culture At 2025 Bolé Festival

September 21, 2025
Federal Gov’t Approves ₦142bn For Bus Terminals In 6 Geopolitical Zones

FG Sets Dec. 31 Deadline For Mining Firms On Community Development Agreements

September 19, 2025
NGX Records N22.9bn Turnover

NGX: Market Rebounds As Capitalisation Crosses N90trn

September 19, 2025
Lagos Customs Command Adopts Digitisation To Ensure Real-time Transaction

Customs Tasks Promoted Officers On Revenue, Compliance

September 19, 2025
Regulator Bars Insurtech From Insuring Oil & Gas Sector, Others

NAICOM Commends Brokers On Compliance, Professionalism

September 18, 2025
Advertise with us

© 2024 | National Economy

No Result
View All Result
  • Home
  • News
    • International Business
  • Lead-In
    • Cover
    • Investigation
  • Economy
    • Nigerian Economy
    • Fiscal Policy
    • Energy
    • Agri Business
    • Transportation
    • Industry
    • Competition
    • Homes & Property
    • Insurance
    • Companies & Markets
      • Companies
      • Capital Market
  • Tech
  • States & Politics
  • Commentary
    • Analyst
    • Business Matters
    • All Angles Considered
    • ClickSend
  • Editorial
  • Data
  • Others
    • Opinion
    • Money Guide
    • Analysis
    • Growth
    • Sport Economy

© 2024 | National Economy