Terra Seasoning Cube has launched a new communication campaign themed “Unwrap Joy, Unleash Taste.”
According to the company, the campaign endeavors to strengthen brand recognition while solidifying Terra Seasoning Cubes’ reputation as the ultimate seasoning of choice.
Chief marketing officer, TGI Group, Probal Bhattacharya, said the campaign was creatively and carefully crafted to ensure that consumers realize that cooking doesn’t necessarily have to be a chore but a moment of joy.
“In an environment that can take a lot out of people, great-tasting food serves the role of providing the much-needed form of joy which is the essence of Terra Seasoning Cube. “Terra Seasoning Cube is a superior quality seasoning carefully formulated in a cube form that when unwrapped unleashes great taste, aroma and joy in every meal. Cooking meals should not be mundane, so we encourage consumers to experience the joy of cooking a tasteful meal with Terra Seasoning Cube,” he said.
TGI, also in a statement said that, ‘‘In a captivating culinary revelation, Terra introduces an enchanting campaign that transcends the ordinary. With an artistic narrative that harmonizes the act of cooking into a joyous expression of creativity, the campaign paints a vivid image of a kitchen transformed into a symphony hall, all guided by the magical touch of Terra Seasoning Cube.
‘‘The campaign showcases a protagonist seamlessly turning culinary chores into a joyful symphony with each sprinkle of Terra Cube marking an end to the erstwhile uninspired cooking experiences. With the communication line “Unwrap Joy, Unleash Taste”, Terra has succeeded in changing the narrative by creating a culinary orchestra in the kitchen – painting a picture of the much over-looked and seemingly mundane ritual of unwrapping your seasoning cube and the immediate joy that is sparked by that action. Spanning across a spectrum of media channels, the campaign resonates effortlessly with consumers due to its ingenious approach in conveying core brand messages – By unwrapping the cube, you are ultimately unwrapping the joy from within you as a result of the great taste you are about to unleash with Terra Seasoning Cube.’’
