Some Nigerians have shared their experience with a product of TGI Group, Terra Jollof Seasoning Cube.
Mrs. Nkechi Thompson, a Lagos-based caterer of over 10 years had experimented severally, with a gamut of seasonings without actually getting the unique aroma and taste she sought until she was introduced to Terra Jollof Seasoning Cubes by one of her neighbours.
It took just one try of the new Terra Jollof Seasoning Cube for Mrs. Thompson to be convinced that she had found the solution to giving her customers the best smoky and flavourful jollof rice they could ever have.
Also, for Mrs. Amanda Onuoha, ‘‘I discover Terra Jollof Seasoning Cubes at a time I was completely perplexed. But my frustrations have now given way to relief since I started using Terra. The very first day I used Terra Jollof, I noticed my customers were asking for more plates, as they pass good comments at me for food well cooked. Even at a recent event, I catered to, a lot of the attendees collected my business card to book me for their upcoming events. Trust me as an African woman, my shoulder pad went up immediately and since then I have no regret.”
It is not a mere coincidence that Hajia Aminat Umaru, a Kaduna-based caterer also shares the story of her recent discovery. Mrs Umaru, who owns a large eatery on the popular Constitution Road in Kaduna daily caters to the food needs of hundreds of customers from students, labourers and civil servants in the bustling northern city.
“Terra Jollof Seasoning Cube made my jollof rice cooking experience seamless. The seasoning is so good that each time I use it for my jollof rice and stew, I am always happy with the outcome. Unlike before when I only cook once a day, now I cook up to four times a day without any grain of rice left in the cooler. All I can say is well done,” she said.
Group executive director,TGI, Deepanjan Roy, said the company is delighted with the positive feedback and is confident that Terra Jollof Cubes is achieving its objective of elevating the taste and aroma of Jollof rice across homes, restaurants and on celebratory occasions.
“We saw a vacuum in the area of giving our consumers a seasoning cube that is tailor-made for their jollof rice cooking, and we went ahead to fill it,” he said.
Chief marketing officer, TGI Group, Probal Bhattacharya, stressed that Terra Jollof Cubes symbolises the understanding of what consumers value in their tasty, bottom-pot, flavourful jollof rice.
“We developed Terra Jollof Cubes after years of in-depth research, studying and understanding the consumers’ palate and taste preferences in various regions as well as their ways and patterns of cooking Jollof rice. We unearthed rich insights from these studies that guided us in developing the very special recipe for Terra Jollof Cube that is now being so widely appreciated by consumers.
“As the word of Terra’s unique impact in making Jollof so special spreads, we know more and more consumers would include Terra Jollof Cubes in their pot of Jollof rice to achieve that extraordinary Jollof experience,” he noted.