Dangote Cement Plc has rewarded its customers with N21 million, including three winners of the N5 million mega prize in the ongoing Bag of Goodies Promo 3 prize giving event held in Port Harcourt.
Three mega prize winners who were presented with symbolic cheques got their accounts credited with N5 million each live at the event, while six others likewise received N1 million credit alerts each.
Speaking to newsmen after the event, the regional Trade Marketing manager, South-South Region, David Ademola, said the winners were in three categories; the instant prize, the star prize and the super star prize.
He explained that the difference between the Star Prize and the Super Star Prize was that in the latter, one of the cards used for the spelling carries an eagle, while the former does not.
He said the promo was to reward some of loyal customers and people who have been with the Dangote Group for years.
According to him, “The president, the chief executive officer of Dangote Group, Aliko Dangote is always out to empower people. So we see this promo as a way of empowering some of our retailers, our customers in trade.
“This gesture, we believe will increase the wealth, because when you empower people, like what we have done now, they too will be able to employ two or three people more. For example those who won five million naira, you heard me advising them to please invest this money in a profitable business, of course they should invest in Dangote Cement business so that at least so that you too can expand your business.”
He further said: “through the promo, the Company has experienced increase in sales as a result of this promo and our customer loyalty has improved too.”
The principal administrative officer, National Lottery Regulatory Commission, Linda Oko said: “she was at the event to ensure that the promo was credible”, saying “from what we have observed from the beginning since we arrived here, it is credible.
We saw the winners when they came in with their cards and we crossed checked all of them to ensure that the spelling of Dangote is complete.
“And none of them came with a fake card. That was why you saw us going round to observe some of these things here. The Dangote Group has all through the years been doing a lot to empower Nigerians, and we can attest that there is no room for doubt in what they are doing. And like we have seen here today, it is doing is real.”
She explained that the commission is on the ground nationwide to ensure transparency and accountability in the process of lottery.
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