Iretomiwa Akintunde-Johnson, Lead PR and Communications Adviser at ID Africa, will speak at the sixth edition of the Women in PR Ghana Summit scheduled to hold on July 8 and 9, 2022, in Accra, Ghana. The two-day summit themed ‘PR Women as Change Agents in the Competitive Corporate World’ will have some of the continent’s top PR professionals from Ghana, Nigeria and Benin, as well as communications experts from the UK.
This edition will be a hybrid event – the first day featuring virtual sessions will be streamed live via Zoom and Facebook, while attendees will gather at the AH Hotel in East Legon, Accra, for the second day of events. On Friday, Akintunde-Johnson will be speaking alongside Ronke Lawal, Founder, Ariatu PR; and Adisa Amanor, Director, Abjel Communications, on the first virtual panel titled ‘Using Social Currency to Build a Network’.
The second panel will discuss ‘The Value of Executive Visibility in Corporate Communications’ later that day. Pamela Boateng, PR Officer at SIC Life Company Limited and Samuel Osei, Manager, Communications & External Relations, Newmont will moderate both sessions.
The Women in PR Ghana Summit, an annual flagship event that attracts more than 1,000 professionals and students, brings together women working in and studying public relations and communications with the primary goal of empowering, educating, and mentoring PR professionals.
Iretomiwa says, “In the 2020 edition of the Nigeria PR Report we found out that for instance, the Nigerian PR industry remains male-dominated with women making up a low 26% of the industry.
“How do we ensure that we not only close that gap but ensure that more women take up more leadership positions in the industry, and are able to build a strong global network while doing so? I believe that platforms like the Women in PR Ghana Summit are important for driving these critical conversations, and are also necessary for the development of young PR women in the region. I look forward to speaking with, and learning from my fellow practitioners who are at the frontline of this industry across Africa.”
Faith Senam Ocloo, founder of Women in PR Ghana, shared her thoughts on this year’s summit, saying, “We are looking at how PR women can lead in advocating for change in various organisations through advocacy and developing projects and campaigns that will make us competitive. Our speakers were carefully selected as they play integral roles in canvassing for change in their areas of influence. All the activities for this year’s event have been curated to spur further change for women in public relations across Ghana and the rest of the continent. ”
Iretomiwa earned her Bachelor of Laws (LLB) degree from the University of Lagos and an LLB from the Nigerian Law School in 2015. Her career in public relations began as an associate consultant at BlackHouse Media (BHM), Nigeria’s leading PR and communications consultancy. In 2020, Iretomiwa became a Lead Public Relations and Communications Adviser at ID Africa, where she manages a team of consultants in the development and implementation of strategic communications programmes for large corporate clients. She has advised and managed projects for some of Africa’s leading corporations across telecoms, ICT, financial services, FMCG, media and entertainment.
In April, Iretomiwa was pencilled to lead ID Africa’s West Africa expansion via Lagos and Accra. While Njideka Akabogu, another Lead Adviser will drive the company’s operations via Kenya for its East Africa operations.
ID Africa is a pan-African marketing communications, public relations and strategic advisory firm with a mission to help individuals, brands, businesses and governments make sense of the African continent while connecting them with the people they care about.