Razzl, a Nigerian carbonated soft drink brand, has concluded its “Normal is Boring” campaign aimed at encouraging originality and bold self-expression among young people.
The campaign featured popular entertainers Brain Jotter and Emmanuella, who led a digital initiative designed to engage youths on social media platforms. Through a series of videos and online challenges, the campaign encouraged participants to express their individuality using humour, creativity and lifestyle content.
According to the brand, the campaign garnered thousands of engagements within hours of its launch, with the hashtag “Normal is Boring” trending on X (formerly Twitter) as users shared their content across Instagram, Facebook, TikTok, and X.
Participants expressed their creativity through dance, comedy, storytelling and other forms of digital content. Razzl said 40 of the most creative entries nationwide were rewarded with a total prize of ₦4 million.
Commenting on the campaign, Razzl’s Marketing Director, Toyin Nnodi, said the initiative reflects the brand’s focus on youth culture and self-expression. She noted that the quality and volume of entries showed a strong willingness among young Nigerians to embrace their individuality.
Razzl said the campaign aligns with its brand identity, which includes multiple flavours—Cola, Lemon and Orange—designed to reflect versatility and personal expression.
The company added that the campaign highlights the role of digital platforms in shaping youth culture and conversations, while strengthening its connection with young consumers across Nigeria.
